Choose Marshall Chamber celebrates Paper & i's New Digital Presence

Choose Marshall/Marshall Area Economic Alliance (MAEDA) recently recognized Marshall retailer Paper & i’ with a ‘We Noticed’ presentation. Choose Marshall is pleased to announce the shop’s successful pivot from a brick-and-mortar store to a comprehensive virtual business model, following 13 years of service as a retail anchor in downtown Marshall.

Established in 2013, Paper & i is a premier purveyor of fine paper products, scrapbooking supplies, and creative educational resources. After years as a cornerstone of the downtown Marshall retail district, the business now operates as a specialized virtual boutique, providing inspiration and materials to artists and hobbyists across the country.

The new Paper & i business model focuses on bringing high-quality paper crafting and artistic inspiration directly to customers’ doorsteps. By shifting to a virtual platform, the business now allows crafters to connect and engage from anywhere in the country. The business now offers not only national (continental USA) shipping of paper crafting supplies but twice a month local downtown pick-up as well. “While our physical footprint has changed, our commitment to the art of paper crafting remains steadfast,” stated Paper & i owner Audrey Hoffman. “The new model allows us to focus on what I love most: sourcing unique products and teaching creative techniques. Our classes and Facebook Lives are the most fun! We’ve traded our four walls for a digital space that knows no boundaries, and the positive response from our crafting community has been incredible.”

“The support of the Choose Marshall Chamber has been a constant during our 13 years of growth,” Hoffman noted. “Being a Chamber member isn’t just about having a physical store; it’s about being part of a professional network that supports you through every transition. Their advocacy and resources have been vital as I navigated this new way of doing business.”

Paper & i is a destination for paper crafters, memory keepers and artists. Now operating as a premier online retailer, the business continues to provide expert advice, high-end supplies and a passion for all things paper. Visit the business online at paperandi.com, follow on Facebook and Instagram, email email@paperandi.com or call 269-781-8200

The Choose Marshall Chamber serves as a catalyst for business growth and community development in the Marshall area with a focus on promoting economic vitality, advocating for local businesses, and fostering a supportive business environment. The Chamber offers a variety of programs and services to support its members, including networking events, grant funding and educational workshops. For more information about Choose Marshall Chamber services, call 269.781.5163 or visit choosemarshall.com.