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All News News Posted May 17, 2017 By Marshall Area Economic Development Alliance and Chamber

Small Business Academy – Dos and Dont’s of Using Social Media

Want to significantly improve the social media presence of your business? Register now for the next Small Business Academy on June 27 featuring Brian V. Matson from TwoSix Digital as he presents, The Dos and Don’ts of Successful Content Marketing. This event is sponsored by Marshall Area Economic Development Alliance and Chamber (MAEDA).

TwoSix Digital presents using social media for your business

Two Six Digital is a premiere full-service agency that offers integrated marketing solutions exclusively to destination marketing organizations and members of travel, tourism, and hospitality industry throughout the United States. TwoSix Digital delivers presentations with a wealth of knowledge regarding every aspect of the digital marketing process. From engaging Instagram posts, to highly targeted campaigns, to robust e-mail strategies; the TwoSix Team inspires audiences to act, and create stronger destinations.

Brian V. Matson will walk attendees through a series of dos and don’ts to successfully leverage social media channels and online audiences to take their content marketing efforts to the next level. Hear his take on what small businesses and organizations need to know to successfully leverage Facebook, Twitter, Instagram, and social advertising platforms. This session will provide tactics and processes to enable attendees to start telling a more authentic online story relating to their business.

Brian V. Matson has been a part of the travel and tourism industry since 2003 and was the long-time Marketing Director at the Fargo Convention and Visitors Bureau where he pioneered several digital and social media promotional programs. Brian is currently the Senior Director of Strategy & Education at TwoSix Digital located in Brighton, MI. He’s a well-recognized speaker at state, regional and national conferences and is known for his entertaining presentation style that makes his talking points stick with attendees. He’s a great asset to the development of any destination’s marketing initiatives due to his vast experience working directly with CVBs, hotels, attractions, and resorts.

This Small Business Academy will be held from 6-8 p.m. on June 27 in the auditorium of the Marshall High School located at 701 N. Marshall Ave. in Marshall. This event is FREE for Marshall Chamber members and $25 for non-members.  RSVPs are required by June 23. Contact MAEDA at 269-781-5163 or [email protected]